From the category archives:

Branding

How to write compelling subject lines

15 July 2010

Its always nice to have a guest blogger on board especially when they are willing to impart their knowledge and experise on a subject i am often asked about – email marketing.

Read the full article →

Businesses jumping on board the charitable and ethical bandwagon

20 October 2009

This article first appeared in ‘Start your Business’ October 2009 Carl Hopkins, star of Channel 4’s The Secret Millionaire examines how social enterprise and charity involvement can add another dimension to your business. Jumping on board the charitable and ethical bandwagon as a basis to create or move your business forward may seem an easy, [...]

Read the full article →

Viral Marketing with Tiger Woods and EA Sports

18 October 2009

This is a guest Blog from my very good friend Michael Stewart. Michael Stewart is an online and digital marketer specialising in driving better results for clients of all sizes.  With going on for 12 years of online experience, he is a marketer at heart and is passionate that there isn’t enough marketing in online marketing. [...]

Read the full article →

Web design – it’s all about the words

7 October 2009

This is a guest Blog from my very good friend Michael Stewart. Michael Stewart is an online and digital marketer specialising in driving better results for clients of all sizes. With going on for 12 years of online experience, he is a marketer at heart and is passionate that there isn’t enough marketing in online marketing. I [...]

Read the full article →

Branding for Beginners – Part Two

28 June 2009

 This is Part Two of Branding for Beginner’s, the script to a series of presentations I originally gave to small and start up businesses on behalf of Business Link Yorkshire. So let me start this section with… …Achieving brand differentiation If properly designed, brands should promise relevant differentiated benefits to their target customers. Carefully choosing [...]

Read the full article →

Branding for Beginners – Part One

24 June 2009

This year I was fortunate enough to be invited by Business Link Yorkshire to give a series of presentations to small and start up buisnesses on BRAND. What one is and isn’t and how to create one. What follows is in effect my script for that presentation (you can book me if you wish!). As [...]

Read the full article →

Hello and thanks for visiting Carl’s Blog

5 June 2009

Hello, so I have been persuaded to start a blog. Timing is everything I am told so I thought it would be appropriate to start this on the second anniversary of selling my old business. I tend to plan my career in two year lumps and over the last two years I feel I have ‘re-invented’ myself… Madonna [...]

Read the full article →