From the category archives:

Marketing

First entries in my diary after buying JDA 10 years ago this month

15 September 2010

The reason I started to write these notes were Judith said she wished she had recorded the early days of JDA I have a hopeless memory and this will be a great way to look back come success or the alternative! I have decided to tell no one of this ‘journal’ so it will be [...]

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10 Ways To Avoid Subject Lines That Look Like Spam

19 July 2010

Once again I have asked Lyz Cordon from Diligent Design to share with me, so I can pass on to you, her top 10 ways of your prospects thinking you are simply spamming them.

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How to write compelling subject lines

15 July 2010

Its always nice to have a guest blogger on board especially when they are willing to impart their knowledge and experise on a subject i am often asked about – email marketing.

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I’ve never run a marathon, lost 3 stone, climbed a mountain, got a certificate and my parents didn’t beat me – can I motivate you?

29 March 2010

I once thought “wouldn’t it be nice to get paid to speak” as I too, had sat through, and continue to sit through some rather ropey presentations. Occasionally ropey because of style, or because of content or sadly, both. Presenter’s style, content or use of powerpoint is not the gripe or the subject of this post. The subject of [...]

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One book that changed my life – Ogilvy on Advertising

9 November 2009

I think it’s rare that you can truly say that a book you have read has changed your life, but I read one book that did just that. And I am not talking religious or self help, but a book on advertising. Back in 1984 when I was an advertising student I invested £6.95 in [...]

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Businesses jumping on board the charitable and ethical bandwagon

20 October 2009

This article first appeared in ‘Start your Business’ October 2009 Carl Hopkins, star of Channel 4’s The Secret Millionaire examines how social enterprise and charity involvement can add another dimension to your business. Jumping on board the charitable and ethical bandwagon as a basis to create or move your business forward may seem an easy, [...]

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Viral Marketing with Tiger Woods and EA Sports

18 October 2009

This is a guest Blog from my very good friend Michael Stewart. Michael Stewart is an online and digital marketer specialising in driving better results for clients of all sizes. With going on for 12 years of online experience, he is a marketer at heart and is passionate that there isn’t enough marketing in online marketing. [...]

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Web design – it’s all about the words

7 October 2009

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Awards: Winning and Entering from a judge’s point of view

28 September 2009

This past year I have been invited to take part in several Judging Panels, a couple of which have been in the creative and marketing sector. I have to say, that finally being allowed on to the other side of the fence after years of entering awards, has been an eye opener. I am sure [...]

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