From the category archives:

Selling

First entries in my diary after buying JDA 10 years ago this month

15 September 2010

The reason I started to write these notes were Judith said she wished she had recorded the early days of JDA I have a hopeless memory and this will be a great way to look back come success or the alternative! I have decided to tell no one of this ‘journal’ so it will be [...]

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10 Ways To Avoid Subject Lines That Look Like Spam

19 July 2010

 Once again I have asked Lyz Cordon from Diligent Design to share with me, so I can pass on to you, her top 10 ways of your prospects thinking you are simply spamming them.

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How to write compelling subject lines

15 July 2010

Its always nice to have a guest blogger on board especially when they are willing to impart their knowledge and experise on a subject i am often asked about – email marketing.

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Is there such a thing as a free lunch?

18 November 2009

This article first appeared in ‘Start your Business’ Magazine November 2009 Running a business, any business, whether it’s as a sole trader or as MD of many people can be, and often is, very lonely. I certainly found this when I bought my business, a multi-million pound turnover marketing agency. The freedom of decision-making, and [...]

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Web design – it’s all about the words

7 October 2009

This is a guest Blog from my very good friend Michael Stewart. Michael Stewart is an online and digital marketer specialising in driving better results for clients of all sizes. With going on for 12 years of online experience, he is a marketer at heart and is passionate that there isn’t enough marketing in online marketing. I [...]

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Making business cards a part of your business!

14 September 2009

We all have them and we all give them and take them, in fact, I have six of them! What am I talking about? Business cards.

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5 Tips to improve your Google rankings

5 July 2009

I am lucky enough to be in business with a bit of a ‘geek’. My geeky partner approached me with an idea to sell sports supplements on line (www.sporting-supplements.co.uk). One of the main reasons I agreed to go into business with Brad in this online venture was because of his knowledge of SEO. Happily our [...]

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The psychological triggers of selling

28 May 2009

Here are my top ten tips for successful selling: 1. Involvement and ownership Always talk to your prospective customer as if they already own the product and are trying it out.  Attempt to make them use their imaginations in order to feel more involved in the buying process. For example, describe them as actually using [...]

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